Content Creation
Imaginary Ventures
Created eco-friendly, Instagram-worthy packaging that enhanced the unboxing experience
Industry
Education
Duration
November 2022 – April 2023
Industry
Education
Duration
November 2022 – April 2023
About the Project
A startup specializing in artisanal floral arrangements, approached us to create a brand that would stand out in the competitive floral gifting market. Their vision was to combine modern aesthetics with a heartfelt, personalized approach to gifting.
About the Project
A startup specializing in artisanal floral arrangements, approached us to create a brand that would stand out in the competitive floral gifting market. Their vision was to combine modern aesthetics with a heartfelt, personalized approach to gifting.
Vibrant and Minimalist Brand Identity
The floral gifting industry is highly saturated, with many brands offering similar products. Needed a unique identity that would resonate with their target audience—millennials and Gen Z consumers who value creativity, sustainability, and emotional connection. They also required a strong digital presence to drive online sales.
We crafted a comprehensive branding and marketing strategy to bring to life: Brand Identity Design: Developed a vibrant, minimalist brand identity with a custom logo, typography, and color palette inspired by nature. Packaging Design: Created eco-friendly, Instagram-worthy packaging that enhanced the unboxing experience. Social Media Marketing: Launched a visually-driven social media campaign showcasing their floral arrangements as works of art. Influencer Campaigns: Partnered with micro-influencers in the lifestyle and wellness space to promote the brand authentically.
Vibrant and Minimalist Brand Identity
The floral gifting industry is highly saturated, with many brands offering similar products. Needed a unique identity that would resonate with their target audience—millennials and Gen Z consumers who value creativity, sustainability, and emotional connection. They also required a strong digital presence to drive online sales.
We crafted a comprehensive branding and marketing strategy to bring to life: Brand Identity Design: Developed a vibrant, minimalist brand identity with a custom logo, typography, and color palette inspired by nature. Packaging Design: Created eco-friendly, Instagram-worthy packaging that enhanced the unboxing experience. Social Media Marketing: Launched a visually-driven social media campaign showcasing their floral arrangements as works of art. Influencer Campaigns: Partnered with micro-influencers in the lifestyle and wellness space to promote the brand authentically.
Built a Loyal Community
The new brand was a perfect blend of elegance and playfulness, with a focus on sustainability. Their packaging became a talking point, with customers sharing unboxing videos on social media. The influencer campaigns generated buzz, while the social media strategy built a loyal community of flower enthusiasts.
These features directly addressed the core challenges identified at the outset. The custom dashboard simplified the navigation, making it easy for users to find what they need quickly. The responsive design widened accessibility, allowing to reach a broader audience. Meanwhile, the interactive components brought a modern edge to the site, capturing user interest and enhancing brand perception.
Built a Loyal Community
The new brand was a perfect blend of elegance and playfulness, with a focus on sustainability. Their packaging became a talking point, with customers sharing unboxing videos on social media. The influencer campaigns generated buzz, while the social media strategy built a loyal community of flower enthusiasts.
These features directly addressed the core challenges identified at the outset. The custom dashboard simplified the navigation, making it easy for users to find what they need quickly. The responsive design widened accessibility, allowing to reach a broader audience. Meanwhile, the interactive components brought a modern edge to the site, capturing user interest and enhancing brand perception.
60% increase
in online donations within 6 months
45% growth
in volunteer sign-ups
2x higher engagement
on email campaigns
Featured in 5 local news outlets
for their impactful work
60% increase
in online donations within 6 months
45% growth
in volunteer sign-ups
2x higher engagement
on email campaigns
Featured in 5 local news outlets
for their impactful work
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Transform Your Vision into Reality
Ready to elevate your brand? Let’s create something amazing together!
Transform Your Vision into Reality
Ready to elevate your brand? Let’s create something amazing together!